Pieter Peulen is a young Belgian designer who inherited his love for second hand objects from his parents who took their son from a young age to numerous flea markets and auctions. A global audience finds its way to the digital collection of carefully selected vintage home-objects.

Orence operated on Instagram exclusively and was ready to take the next step with a webshop, combined with a new visual identity. Evidently, the logo, fonts and colours we used had to have that vintage vibe, but also needed to be complementary with the different, one of a kind objects that are being sold on the website.

orence.store

In a second brand exploration, the concept of second hand or repetition was implied by re-using the same shape.