Eastpak launched an unique LGBTQ product line to actively celebrate the Pride month for the first time. Fun, light, transparant backpacks, shoulder bags and other products with rainbow colours. The tagline for this international campaign was LOUD AND PROUD. Using big and bold fonts, animations and gradients in the background from the products themselves, we created a fun campaign website. This campaign didn’t only have a commercial side, it was also used as a storytelling platform for LGBTQ creatives and artists.
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